Australian Market Entry Advisory
Expansion Lab helps VC-backed B2B SaaS companies — from the US, UK, Singapore, and beyond — validate their Australian market opportunity before committing to a local hire — led by the operator who grew a Series A B2B company's Australian revenue from zero to multi-million-dollar ARR, a several-fold increase, in under 3 years.
See if Australia's worth enteringThe problem
Australia looks like the safest first international market — same language, familiar business culture, English-speaking buyers. But the SaaS companies that get it wrong don't realize it until they've already hired a country manager, burned six months, and still don't have pipeline. Local pricing norms, procurement expectations, and a smaller, more relationship-driven buyer base than the US catch first-time entrants off guard — usually after the expensive mistakes are already made.
Most companies validate Australia by hiring someone first. We help you validate it before you hire anyone.
What I do
I built an Australian B2B operation from the first day — no playbook, no local team, no existing brand. Expansion Lab packages that experience into practical, hands-on market entry support.
A structured assessment of your Australian market fit: ICP validation, competitive landscape, pricing benchmarks, and real conversations with Australian buyers in your category. You leave with a clear go / test / don't-enter recommendation, and a 90-day roadmap if the answer is go.
Ongoing strategic support as you build out positioning, channel strategy, and early sales motion for the Australian market.
“I didn't consult on this. I lived it.”
Why me
I grew a Series A B2B company's Australian revenue from zero to multi-million-dollar ARR — a several-fold increase — in under 3 years, as the first person on the ground, with no local team or existing brand to build on. I'm currently still operating as the ANZ General Manager for that business. Expansion Lab is built on that experience — so you can validate Australia before you make your first local hire, not after.
MBA-trained, with a background in enterprise sales and highly regulated markets — I know both the numbers that justify expansion and the buyer-level detail that actually moves deals.
Who this is for
If you're a VC-backed B2B SaaS company — in the US, UK, Singapore, or elsewhere — considering Australia as your first international market, and want a clear-eyed read on demand before you commit — this is for you.
How it works
STEP 1
No pitch, a straight read on your situation.
STEP 2
We agree the questions worth answering — which buyers to test, which competitors matter, what AUD pricing has to clear — plus timeline and what the final recommendation will cover. Typically requires 1–2 hours of your team's time in total.
STEP 3
Go, test, or don't enter — with a roadmap if the answer is go.
Common questions
Hiring first means betting a full salary and months of ramp-up before you know if the market wants you. Validating first means you make that hiring decision with real evidence instead of a guess.
Market research firms tell you about the market. I've actually built revenue in it — the recommendations come from operating experience, not just desk research.
A clear go, test, or don't-enter recommendation, backed by ICP validation, competitive and pricing analysis, and real conversations with Australian buyers — plus a 90-day roadmap if the answer is go.
That's still a win — you'll have spent a fraction of what a failed local hire or false-start entry would have cost you, and you'll know exactly why, with evidence.
Typically 2–3 weeks from kickoff to recommendation.
A short conversation — no pitch, just a straight read on whether Australian expansion makes sense for you right now, before you spend six figures finding out yourself.